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Bruce went to Moscow to set up the BBDO ad agency in 1989. He was one of a few Western corporate executives who, in his words, were "bringing the golden chalice" of capitalism to the USSR. But the Russian capitalists grabbed the golden fleece and kicked out many of their Western mentors, leaving enmity and bankruptcies.
||Men like Bruce are heroes to those who support the new Russia and archvillains to those who see America as partly responsible for the collapse of the great Soviet nation.||
||Before 1991 very few ads were displayed in Moscow. Now they're everywhere. The phenomenon Lenin once called a capitalist evil now partially obscures even famous landmarks such as St. Basil's Cathedral. (Photo by Reese Erlich)||
||The introduction of capitalism in Russia has brought with it a widening gap between the haves and the have-nots. While most Russians are very poor, a few can afford to walk the halls of the fashionable boutiques dressed in tuxedos. (Photo by Reese Erlich)||
© 2001 by The Stanley Foundation